FOR BRANDS
Give every shopper a personal stylist - powered by your catalog, live in 15 minutes.
A styling chat widget on your product pages. Shoppers ask, Elara builds a complete outfit from your inventory in seconds and tells them why each piece works. Conversion goes up. Returns go down.
PROBLEM
Fashion e-commerce leaksrevenue at every step
Your shoppers want to buy. They just can't tell if it'll look right on them. That uncertainty costs you more than you think.
1.9%
median fashion conversion rate
70%
of carts abandoned before checkout
25–35%
online apparel
return rate
71%
of shoppers expect personalization
The root cause isn't traffic or product quality. It's decision paralysis at the product page. Shoppers don't know what goes with it, how it'll fit, or whether it suits their style. Elara solves the decision moment.
Brands have tried filters, static outfit suggestions, and trend-based merchandising. None of them answer the question a shopper actually has: will this look right on me, for what I need it for?
FEATURES
A styling layer that converts, without changing your checkout
Elara sits on top of your existing storefront. No checkout changes. No rebuilding. Just outfit intelligence that increases the confidence to buy.
AI stylist chat widget
"Ask a stylist" floats on your product pages. Shoppers type their occasion, vibe, or constraint - "what do I wear to a wedding next month?" - and Elara builds a shoppable outfit from your inventory in seconds. Turns passive browsers into active buyers.
"It understood my vibe better than I could explain it myself."
Outfit bundling on product pages
When a shopper views a product, Elara surfaces a complete outfit built around it - using only your catalog. "Style it with" becomes a revenue engine: shoppers add 1–2 more items per session. Average AOV lift: +20–30%.
Virtual try-on on product pages
Shoppers upload a photo and see exactly how your product looks on their body before buying. Fit uncertainty drops. Return rates drop with it. Industry benchmarks show 24–36% fewer returns for try-on enabled products.
Get styling advice
Shoppers don't just want products - they want to know what works. Elara answers real styling questions in real time, building confidence before the buy decision.
Agentic systems
Coming soonShoppers don't just style with Elara - they shop, track, and manage everything without ever leaving the chat. Less friction at every step means more completed purchases for you.
THE IMPACT
The numbers brands see when Elara goes live
Based on industry benchmarks from comparable AI merchandising deployments.
CONVERSION LIFT
10–25%
AI styling removes hesitation at the product page. Shoppers who get outfit guidance convert at significantly higher rates than those who don't.
AOV UPLIFT
20–30%
Outfit bundling adds 1–2 items per session on average. Stylitics + Rhone: +39% AOV in the first 100 days.
RETURN RATE REDUCTION
5 to 15pp
When shoppers can see how a product looks on a body like theirs, fit uncertainty drops. VTO-enabled products see 5 to 15 percentage point fewer returns. Less guessing. Less boxing up. Less cost.
SESSION ENGAGEMENT
+12–20%
More time on site, more PDPs visited, more outfits explored. Shoppers stay longer when the experience is styled, not just browsed.
INTEGRATION
Live in 15 minutes for Shopify stores
Download from Shopify App Store
Search “Elara” and install with one click. No developer needed.
Configure your widget
Set your brand colors, logo, and styling rules from the Elara dashboard inside Shopify. Fully visual - no code.
Catalogue enrichment
Elara automatically ingests and tags your product catalogue. Happens in the background - nothing to do on your end.
Test and go live
Preview the widget on your storefront, approve, and publish. Your shoppers start getting styled immediately.
CUSTOM SETUP
WooCommerce, Magento, custom stacks - we'll set it up for you.
Not on Shopify? Tell us about your stack and we'll handle the integration end-to-end. Most non-Shopify brands are live within a week.
Join Elara's founding brand partners
We're onboarding our first 10–15 brands. Move now and get the best terms we'll ever offer.
White-glove onboarding - founder personally involved
Co-marketing on Elara's consumer channels
Featured in Elara's first case studies
Locked-in pricing before public launch
Direct input into product roadmap
Pilot at reduced or zero upfront cost