Digital closet
Your closet, finally searchable.
You can search ten years of email in a second, but you can’t answer “do I own a white linen shirt?” without standing in front of your wardrobe. That’s the actual problem. This fixes it.
Free to start · iPhone, Android & web
Wardrobe
77 items
The problem
Your wardrobe holds more outfits than you’ll ever see.
Because closets have no memory. Pieces disappear behind other pieces. You rebuy things you own. You reach for the same five outfits because they’re the five you can remember.
“Nothing to wear” was never a shopping problem. It’s an information problem: you don’t know what you have, so you can’t use it.
Sound familiar?
- Bought a white shirt. Already had two.
- Forgot that jacket even existed.
- A full closet and nothing to wear.
How it works
Ten minutes. Your whole closet.
Snap your clothes
Photograph pieces one by one or in batches. Ten minutes covers most closets’ greatest hits.
Elara auto-tags everything
Category, colour, fabric, fit, formality, season: fifteen-plus attributes per piece, no manual entry.
Your closet is searchable
“Show me my black tops.” “What did I forget I own?” Instant answers.
Now the real magic starts
A digitized closet lets Elara style you from what you own, spot real gaps, and stop you buying duplicates.
The honest closet
You own 77 pieces.
You wear about 15.
The average person owns 77 pieces of clothing and wears about 20% of them. Elara fixes that.
4/20
4 of 20 worn this month
- ✓
- ✓
- unworn 214 days
- ✓
- ✓
- unworn 180 days
- saved a year
- 100+ hrs
- saved a year
- saved on duplicate & impulse buys
- $400+
- saved on duplicate & impulse buys
- more of your closet worn
- 2–3×
- more of your closet worn
Add it your way
Photo, link or receipt.
However a piece came into your life, it takes seconds to get it into your closet.
Snap a photo
One piece or a whole pile at once.
Camera
Paste a link
Bought it online? Drop the product link.
store.com/suede-jacket
Forward a receipt
An order email itemizes the whole haul.
Order · 3 items
Auto-tagging
Fifteen attributes. Zero typing.
Every piece lifts out of the photo and gets tagged by category, colour, fabric, fit, formality and season. Fix anything with a tap.
Add to wardrobe
15 attributes found
- Outerwear
- Linen
- Ivory
- Relaxed
- Smart casual
- Spring · Summer
- Hip length
- Single-breasted
The payoff
The moment your closet talks back.
As soon as your closet is in, Elara shows you how you actually dress: what you wear, what you don’t, the near-duplicates and the gaps worth filling.
Wardrobe check-up
77 pieces · today
Worn this month14- Unworn for 90+ days23
- Near-duplicates4
Gaps worth filling2
Early love
Early love from real people.
10,000+ people have joined.
Works on 100+ stores you already shop.
“This is a lifesaver.”
“I'm thinking more carefully before buying anything now.”
“my personal stylist”
FAQ
Quick answers.
Anything else? Ask in the app. Elara answers questions about Elara too.
Most people digitize their core wardrobe in one sitting, around ten minutes for the pieces they actually wear.
Keep exploring
More of what Elara does.
Free to start
You've always deserved a stylist.
I know your closet, your taste, your budget. Let’s get you dressed.
Free to start · iPhone, Android & web
Daily Picks
Tuesday, 14 October
Casual pick
Coffee, then office
4 items
