The thesis
The end of browsing.
For twenty years, online fashion has meant the same loop: browse, filter, scroll, guess. Elara replaces the loop with a sentence. You state the intent. The agent does the rest.
Free to start · iPhone, Android & web
Beach wedding, June, under $100. I already own tan loafers.
- ✓Checked your closet · tan loafers, sunglasses
- Searched 100+ stores for the gaps
- Filtered to your size, palette and $100
- Built the look · try-on ready
The problem
Not smarter recommendations. A different loop.
Today, shopping adapts you to the catalog. You translate an occasion into categories, open the tabs, compare, and hope it goes with something you own.
With an agent, the loop is intent in, outcome out. Elara checks your closet, sources the gaps across stores, and hands you a finished look that’s already been tried on you.
Sound familiar?
- Ten tabs, three stores, one afternoon.
- Filters think in categories. I don’t.
- Every engine is selling something.
How it works
Intent in. Outcome out.
Intent
One sentence, however vague. Occasion, budget, mood, constraints.
Closet first
The agent checks what you own before it spends your money. If the answer is in your wardrobe, that’s the answer.
Sourcing
For genuine gaps, it searches 100+ stores at once, filtered to your size, palette, budget and style profile.
Outcome
A complete outfit, try-on-verified on your body, ready to purchase.
- Coming soon
Universal cart for fashion
One outfit, many stores, one checkout. Elara assembles a look across 100+ stores and checks out everywhere at once.
- Coming soon
Post-purchase, handled
Returns started in one tap, refunds tracked automatically, every order across every store in one place.
Today vs. with an agent
The same task, two very different afternoons.
Shopping today
With Elara
You do the searching: ten tabs, three marketplaces, one afternoon gone.
You state intent once. Elara searches every store at once, and your closet first.
Filters speak in categories while you think in occasions.
“Beach wedding, June, under $100” is the whole query.
Every engine recommends what it wants to sell.
Recommendations answer to your taste, size and budget.
You carry all the cognitive load of the decision.
The agent carries the load. You approve the outcome.
Sourcing
Every store, searched at once.
When your closet can’t finish the look, the agent searches 100+ stores in one go and keeps only what fits your size, palette and budget.
Stores Elara shops
100+ brands
- brands searched at once
- 100+
- brands searched at once
- search, every store
- 1
- search, every store
- your size and budget, filtered in
- ✓
- your size and budget, filtered in
The moat
Generic AI can suggest outfits. Elara knows yours.
Elara knows what you own, what you actually wear, and what you’re likely to need next. An agent is only as good as what it knows about you.
- Your closet, digitized and tagged
- Your wear history and reactions
- Your size, palette and budget
“Generic AI can suggest outfits. Elara knows what you own, what you actually wear, and what you are likely to buy next. That distinction is the moat.”
Early love
Early love from real people.
10,000+ people have joined.
Works on 100+ stores you already shop.
“This is a lifesaver.”
“I'm thinking more carefully before buying anything now.”
“my personal stylist”
FAQ
Quick answers.
Anything else? Ask in the app. Elara answers questions about Elara too.
An agent acts on your behalf instead of showing you options to act on. You delegate the task, “find me this”, rather than doing the searching yourself.
Free to start
You've always deserved a stylist.
I know your closet, your taste, your budget. Let’s get you dressed.
Free to start · iPhone, Android & web
Daily Picks
Tuesday, 14 October
Casual pick
Coffee, then office
4 items
