Will it push me to buy more?

The opposite. Elara’s first move is always your closet. It flags duplicates and will tell you not to buy. That honesty is the whole point.

How does it know my budget?

You set it, per request or as a standing preference. Elara respects it without being told twice.

Can I buy inside Elara?

Today, Elara takes you to the store with the item ready. Universal checkout, one cart across every store, is rolling out now.

Smart shopping

Every recommendation fills a real gap.

Retail’s job is to sell you more. Elara’s job is to know your closet well enough to tell you what’s actually missing, then find the exact piece across a hundred stores.

Get the app Try it on web

Free to start · iPhone, Android & web

Stores Elara shops

100+ brands

brands searched at once: 100+; brands searched at once
search, every store: 1; search, every store
your size and budget, filtered in: ✓; your size and budget, filtered in

The problem

Every recommendation engine you’ve met works for the store.

“You might also like” means “we’d also like to sell you.” It doesn’t know you own three of those already. It doesn’t know the piece it’s pushing goes with nothing in your closet.

So you scroll, guess and buy, and a third of it becomes closet decoration: the exact pattern that leaves wardrobes full and their owners with nothing to wear.

Sound familiar?

“You might also like” what I own.
Ten tabs open, still not sure.
It went with nothing in my closet.

How it works

Shop less. Wear more.

Elara maps your gaps
With your closet in, Elara sees what’s missing: the layer that unlocks ten outfits, not the tenth version of what you have.
It shops across stores
One search covers 100+ retailers. You never open ten tabs again.
Ruthless filtering
Your size, budget, palette and style profile. If it doesn’t complete a real outfit, you never see it.
Proof before purchase
Every suggestion comes styled with pieces you own, and one tap away from trying it on.