Our commitment to protecting your privacy
Learn more about how Elara collects and uses data and your rights as an Elara user.
1. Introduction
Elara ("Elara", "we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you use Elara's website, applications, and services (collectively, the "Service").
By using Elara, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
a. Information You Provide
When you sign in or use Elara, we may collect:
- Name
- Email address
- Profile picture (if provided via authentication)
- Clothing and wardrobe data you upload
- Preferences such as style, occasions, and usage settings
b. Information from Google OAuth
If you sign in using Google, we receive:
- Your name
- Email address
- Profile photo
We do not access your contacts, calendar, emails, or any other Google data.
c. Automatically Collected Information
We may collect limited technical information such as:
- Device type
- Browser type
- Usage activity within the app
- Log and diagnostic data
This helps us improve performance and reliability.
3. How We Use Your Information
We use your information to:
- Create and manage your account
- Provide personalized outfit recommendations
- Improve Elara's AI models and user experience
- Communicate important updates and service messages
- Maintain security and prevent misuse
We do not sell your personal data.
4. Data Sharing
We only share data when necessary:
- With trusted service providers (e.g., hosting, analytics, authentication)
- To comply with legal obligations
- To protect Elara's rights, users, or safety
All partners are contractually obligated to protect your data.
We share the following data with third-party AI providers
To power core app features:
- OpenAI (openai.com)
- Data shared: wardrobe images, style preferences, chat messages, outfit context
- Purpose: outfit recommendations, style suggestions
- Their privacy policy: openai.com/privacy
- Anthropic (anthropic.com)
- Data shared: style preferences, chat messages, outfit analysis context
- Purpose: conversational styling, outfit analysis
- Their privacy policy: anthropic.com/privacy
Both providers are contractually bound to equivalent data protection standards. Data is processed in transit and not used to train their models without consent.
5. Data Storage & Security
Your data is securely stored using industry-standard cloud infrastructure and security practices. While no system is 100% secure, we take reasonable steps to protect your information from unauthorized access.
6. Your Rights
You have the right to:
- Access your data
- Update or correct your information
- Request deletion of your account and associated data
To make a request, email us at [email protected].
7. Children's Privacy
Elara is not intended for users under the age of 13. We do not knowingly collect personal information from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We'll notify you of significant changes by updating the date at the top of this page.
9. Contact Us
If you have any questions, contact us at [email protected].